H & M’s Karl Lagerfeld collection now in the autumn of last year became as familiar a smash hit.The media, in all cases the Swedish, beloved story of low-cost the company struck its forces with the legendary designer. The result: almost invaluable PR.
But Svenska Dagbladet reports today that the cooperation also provided economic dividends. H & M increased its sales by 24 percent in november compared to the previous period. Everything cannot be attributed to Lagerfeld effect, but still.
What should I do to get over their own clothes? A lot of the clothes are found naturally on sites likeE-bay and Block, but prices tend to be high.
Single garments are also left in the stores in Sweden. Several shops were extraleveranser after the first day’s hysteria subsided, which many did not know about. Manolo saw, for example, both the coats as shirts during a visit at H & M Malmö a few days ago.
However, there are countries where sales have not been as bright as in Sweden. A reader in Svenska Dagbladet recommends that there are still large amounts of Lagerfeld clothes left in the HM-shops in Finland.
So now you know where to go shopping on HM during the Christmas cruise to Abbreviationfinder.org.
The Swedish chain of clothing stores is 10 years old, doing collaborations for collections capsule with fashion designers, where participated Karl Lagerfeld, Stella McCartney, Viktor & Rolf and Roberto Cavalli, Marimekko, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela and Isabel Marant. and other celebrities such as Madonna, Kylie Minogue, Elin Kling and Anna dello Russo
This month will be available the collection of Alexander Wang, who in addition to being chosen for this tenth anniversary, is the first American designer and also the youngest who has collaborated with the brand.
Wang was born and raised in San Francisco of taiwaneses-americanos parents. He studied at a boarding school, and was a schoolmate of Vanessa Traina, the daughter of writer Danielle Steel and now sought-after stylist and consultant in their own right. At 18, he moved to New York City to attend the Parsons School of Design. The fact is that Wang left Parsons after his second year to launch its own brand, but not before getting work as an intern at American Vogue, Teen Vogue, Marc Jacobs and Derek Lam. He also spent a brief time at Barneys New York, where he worked in the shoe Department.
It launched its brand in 2005 which, since 2007, takes part in New York fashion week and in 2012 was named creative director of Balenciaga signature thus substituting the Frenchman Nicolas Ghesquière.
Wang is always concerned that his creations are portable and comfortable, its style is urban and sophisticated. The collection for H & M is very sporty, casual, cool, fun e includes box gloves jackets with deep pockets, through dresses with asymmetric cuts with maya, ankle boots with laces up a thermos and a pair of glasses.
Although black is the predominant color in the collection has touches of white, gray and yellow in addition Wang juice with textures mixing neoprene, maya, cotton, leather, wool and the Jacquard creating very interesting combinations.
Certainly Alexander Wang is already, one of the favorite American designers and starting this November 6 will be available in stores and online this incredible collaboration of Wang by H & M, hopefully to see which will be the products that reach the 5 H & M branches in Mexico.
The truth is that you’re collaborations are an approach to the international fashion world, and who knows, maybe soon we can see some cooperation with some Latin Designer.
Yesterday took place the red carpet by pre – opening of H & M in Guadalajara, at 8:30 pm point began to get special guests giving appointment in this important event where for the first time could enter to store before its opening on November 9 at day 12.
Among the guests was counted with the presence of personalities between fashion and spectacle as Eugenia Debayle, Motel, José María Torre, Juan Pablo Gil, Irene Azuela, Renato López, the presence of the international model Jarred scott image of H & M for spring – summer 2013.
The H & M store was built in an area of 2,700 square meters, I feel this establishment the second in our country and in the extent of the size of the store located in New York in the Big Apple. H & M Guadalajara consists of 3 floors starting from below upwards by children, teenagers, home, ladies and gentlemen, where we can find trends from the runways of ready for use.
Grand opening is on November 9 in point 12 of the day, to the first 500 people will be given a card with 500 pesos for purchases, so be among the first to reach #Fashionfans. I share some shots of the event, and don’t miss our special StyleHunter because there are many fabric where cut!
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