The Fashion Book of The Week: Fashion Marketing

The Book of fashion This week is a very thorough test of the fashion marketing, discipline which originates much of the creative and strategic decisions that affect the design and development of the products we consume, being the bridge between the intangible of fashion and the reality of the business. Do we know what is a positioning strategy? (i.e., “ to whom madruga God helps you ”) or do know the tools to have a presence on social networks? (that doesn’t mean spending the day at twitter with friends). We are going to study something marketing (but only a little, which is Friday)

Fashion marketing It is a practical guide to theoretical principles and fundamental applications of marketing and branding in the fashion sector. Through examples and case studies from companies in the world of fashion, textile and trade, Harriet. Posner It leads to the student throughout the process, from market research and detection of the needs of the consumer to the creation of attractive and effective marketing campaigns.

Aimed at students and junior professionals, this book is a necessary basic guide and a rich source of examples for the development of projects and campaigns. It is essential for the fashion students start on these issues, to avoid surprises later: fashion is a business and marketing is responsible for converting clothes in FASHION. DREAMS. LUXURY.

Harriet. Posner

Harriet. Posner He is an Assistant Professor of Marketing and business management in fashion at London College of Fashion. After graduating from the Central Saint Martins College of Art & Design, Posner launched her own fashion brand marketed in first line worldwide stores. He has worked as a designer, buyer and Advisor of fashion in the United Kingdom, Europe and Asia. The last month of may the Publisher Gustavo Gili He organized a breakfast at the headquarters of the publishing house with teachers of several schools of fashion in Barcelona, presenting the book. Come and enjoy with their reflections!

Fashion marketing from tendenciastv on Vimeo.

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