Slippers in Flames, Neo-Nazis and Donald Trump: What Is Happening with New Balance?

The last American election campaign and the victory of Donald Trump have been so eccentric that it seemed that it was not us nothing to be seen. But yes, yes it was. Last madness has to do with the shoes New Balance, its alleged support for Donald Trump and the reactions of one and another political camp in the United States, including burning of slippers in social networks and a guest appearance from the neo-Nazi movement. But, what happened exactly?

New Balance and Donald Trump

It all started with a few Tweets of Sara Germano, journalist of the Wall Street Journal, which contained a statement from the Vice President of public relations for New Balance, Matt LeBretton, in which the company was then in favour of Donald Trump, few hours after his election as future President:

New Balance: “The Obama admin turned a deaf ear to us & frankly w / Pres-Elect Trump we feel things are going to move in the right direction & quot”;

— Sara Germano (@germanotes) November 9, 2016

New Balance: «the Obama administration has ignored us and, frankly, we believe that, with the President-elect Trump, things are going in the right direction».

Although the company was quick to clarify that LeBretton referred exclusively to the position on the trans-Pacific economic cooperation agreement, evil was done.

The reaction of opposites to Trump

The Tweets ran like wildfire through social networks and many users reacted to getting rid of their brand shoes. Some threw them in the trash…

Vote w/your dollars… tends to be more efficient. #newbalance shoes are for Trump supporters.

— mayraromeroferman (@mayraromeroferm) November 10, 2016

Lmfao RT @stretchd: Sad day @SoleCollector @NewBalance

— DUH-DUH! MAN (@2Tanks_DRE) November 10, 2016

@newbalance @NewBalanceUSA is publicly supporting @realDonaldTrump. No more #NewBalance shoes for me. Garbage.

— Mario (@MarioGuzman) November 10, 2016

@SoleCollector @newbalance our site

— Jon Targaryen (@tbrooks__) November 10, 2016

@SoleCollector @our site

— Gildan King (@jaredgreenberg3) of November 10, 2016

…other they burned them…

@SoleCollector @our site

— Jean Ralphio (@MMArtinitus) November 10, 2016

@SoleCollector @newbalance anyone wanna cop some new balance sheets?

— skreetware (@milftears) November 10, 2016

@SoleCollector @newbalance good to know. I made a little bonfire tonight 🙂

— skreetware (@milftears) November 10, 2016

…and a few they returned them to the shops brand.

Returned my @newbalance shoes to your new San Francisco store

— (@2_up) Matt November 10, 2016

The response from New Balance

When the destruction of the New Balance Shoes started to become viral, the company reacted. In addition to the above statements pointing out the context of the initial words, also Mary Lawton, general director of public relations, said in the Huffington Post the political position of the company: «»New Balance has publicly supported the trade positions of Hillary Clinton, Bernie Sanders and Donald Trump before the elections, because focusing on the creation of jobs in manufacturing in the United States. We continue to support them today».

In addition, New Balance also acted in social networks, precisely where it had begun throughout the controversy. Two days after the victory of Trump, they published this Tweet: our site

— New Balance (@newbalance) November 10, 2016

We believe in community. We believe in humanity. From the people who make our footwear to people wearing it, we believe in acting with maximum integrity and we welcome all modes of life. Since 1906, we have created ourselves our own way, passionately committed to doing things in our five factories in New England, even when nobody did. New Balance and our thousands of employees worldwide strive to continuously improve our local communities. Always have done and always will.

And then came the neo-Nazis

When it seemed that the waters were beginning to calm down on the theme New Balance… appeared neo-Nazis. The neo-Nazi blogger Andrew Anglin said the New Balance «official white sneakers». In a post dedicated to the topic, he said that “I am a Nike guy. Or, rather, it was. Now is the time to position ourselves with New Balance. His act of bravery has become the official brand of the Trump revolution. […] It will be great, We recognize each others for sports footwear we carry».

And, of course… New Balance has had to go back to the passage of the support of the white supremacist movement, which It does not seem the best advertising that could receive the brand.

New Balance does not endorse any form of hate or intolerance. One of our workers recently made statements on trade policies that were taken out of context. As a company of 110 years old, with five factories in the United States and thousands of employees around the world, of all races, genders, cultures and sexual orientations, New Balance is a company and a culture that is guided by their values and who believes in humanity, integrity, community and mutual respect for people from all over the world. We have been and will always be committed to manufacturing in the United States.

We don’t know how everything will end the issue of New Balance, the pro-Trump and the anti-Trump, but what we are sure is that the Department of public relations of the firm has had a fairly intensive week.


Pro-Trump comment spurs unsteady footing at New Balance …

Pro-Trump comment spurs unsteady footing at New Balance ...